Terms of service

Last updated 10 November 2026.

HookGoat is an independent research and creative tool for TikTok Shop sellers. It is not affiliated with or endorsed by TikTok. Nothing in these terms affects your statutory rights.

Who we are

This service is provided by HookGoat. On these pages “HookGoat”, “we” and “us” mean HookGoat. Contact us through https://hookgoat.com/contact.

Who can use it

Access is for approved sellers aged 18 or over. You apply with your shop details and we review every application by hand.
Your application and account details must be genuine and yours. Keep your sign-in private and do not share an account.
Once approved you verify your email and set a password. You can also sign in with a one-time code sent to your email.

Passes

A pass opens the workspace for a fixed period, currently 7 days for £49.99 or 90 days for £99.99. Each pass includes generation credits (2,250 with the 7-day pass and 4,000 with the 90-day pass), added once when the payment is confirmed. Each pass is a single payment. Passes do not renew or charge you automatically. Access ends when the period ends and you can buy another pass at any time.

You pay in cryptocurrency through NOWPayments. Send the exact amount shown, on the network shown, before the invoice expires. Network fees are set by the blockchain and paid by the sender. A payment on the wrong network or for the wrong amount may not reach us and can’t always be recovered. Where we offer a manual invoice it is arranged through a private Discord ticket, and a payment request is only issued when it is ready. We do not ask for bank details or card numbers.

Credits and prices

Generation uses credits. Each pass includes some, and more are sold separately (500 credits for £7.50, 1,000 credits for £15.00, 2,000 credits for £30.00, 4,000 credits for £60.00). Credits are not a deposit or e-money and can only be used in HookGoat. Unused credits stay in your account.

Every generation shows its credit price before you start it, and nothing is charged until you press Generate. Slideshow photos are 15 credits each. Video prices depend on length and quality and are shown as a total before you generate. Video generation has a fair-use limit of 20 videos per account in any 24 hours. Planning in the AI chat is included with your pass, and a chat draft never starts or charges anything by itself.

When a generation definitely fails, its credits are returned automatically. When the outcome is uncertain, for example a provider accepted the job but didn’t confirm a result, the credits are held while the job is checked, then either the result is delivered or the credits are returned once. Downloading the original generated video is free. Optional exports (clear file metadata, pixel reshift) cost 2 credits per option and are always a separate, explicit choice.

Referrals

Approved members get a personal referral link. Opening it stores that link’s code on the visitor’s device for 30 days, and the first valid link they open is the one that counts. An application made through it, and that member’s paid orders, are linked to the referrer.
The standard reward is 20% of the price of each package a referred member buys, added as generator credits worth 1.5p each. Credit pack purchases do not earn a reward. Some partner accounts earn cash commission at rates set by the terms agreed for that account.
Referring yourself does not earn a reward. A reward counts once its order is paid. If the order is refunded, the reward is taken back. Reward credits already used are taken from your balance, and your next purchases repay that first.
Cash commission is paid only when you request it, after staff review, and outside HookGoat. Nothing is transferred automatically. Reward credits can only be used in HookGoat and cannot be exchanged for cash.

Your content and AI output

Only upload or copy photos, videos, audio and product images that you own or have permission to use, including permission from every person shown.
Do not impersonate anyone or suggest that a person or brand endorses you when they don’t.
Videos, photos and copy made in HookGoat are generated by AI and can contain errors or likenesses you did not intend. Review and edit every result before you publish it.
Follow TikTok’s rules, including its rules on AI-generated content, originality and creator footage. HookGoat keeps the AI-generated label on its videos and makes no promise about avoiding platform AI labels or detection.
HookGoat gives you no rights in other creators’ content that you study or copy the format of.

Fair use of the service

No fraud, piracy, harassment, spam or attempts to break, overload or get around the service’s limits or security.
No reselling or sharing access, and no automated scraping of the workspace.
We can suspend or end access for an account that breaks these terms. If we do, we will tell you why where we can.

Research data

Product, video and creator figures come from public TikTok Shop listings, public creator profiles and third-party market data. Each figure is labelled with its market, currency and time window, and estimates are labelled as estimates. Figures can be incomplete, delayed or wrong. They are not a promise of sales, income or results.

Labels such as “No talking” or “Likely AI-made” are style judgements about a single clip. They are not statements of fact about any person.

Availability and changes

Features, data sources and prices can change, and AI providers can be slow or unavailable. We will try to keep the service running but can’t promise it will be uninterrupted. Price changes never affect an order you already placed. See Refunds and cancellation for problems with a payment or a generation.